1/ Lead with objectives, start by outlining your top 3 objectives then evaluate how social media may help you achieve them. Don’t think of social media as just a megaphone for your business, think about how it can help you reach your goals. Having a strong and clear strategy will help you, as every action you take towards building your social media presence and marketing your brand will have been carefully planned.
2/ Conduct a social media audit, as this will help you understand your current social media following and also determine which platform is mostly used by your customers so you can tap into it. Conducting a social media audit will also give you the information and areas that you need to improve on. The more you know and understand about your customers and your competition, the easier it will be for you to win the social media game.
3/ Implement and schedule a full month of social media content. Our 3 top favourites at the moment are CoSchedule, Plann and Preview.
4/ Add value first – sell later.
5/ Be proactive, lead conversations with original and thoughtful content. Determine what you want to influence your audience to say. A great tip is to monitor general industry feeds to find new conversations to engage in, which will hopefully lead to new customers.
6/ Be innovative. Test your boundaries and don’t limit yourself to what everyone else is doing on social media. Do the research, stay ahead of the game and have confidence in your brand.
7/ Focus your engagement on excellent customer/audience research and have a clear vision of how you are going to improve customer experience. A great tip is to look for conversations that include someone searching for a recommendation. This gives you the opportunity to engage, connect and add value. Go back and read number 4 again!
8/ Follow back. Help grow your overall following by showing potential new followers that you are the type of brand that engages with their followers and doesn’t just broadcast and talk at them. With so much content out there, it is crucial that you ENGAGE and CONNECT and don’t just talk at your audience. Connection is the key when it comes to having a strong and engaged community.
9/Across all of your channels offer competitions, giveaways and promotions to continually get your audience coming back for more. They will become engaged with your brand as they will be eager to see what you are offering next.
10/ Host challenges, think about the different types of challenges that would work well for your brand.
11/ Create polls to increase engagement on your pages. What questions do you need answered? What information do you want to find out about your customers? This is such an excellent way to engage with your audience and do market research for your brand and truly understand what your customers need.
12/ Be transparent, this involves actively seeking feedback, introducing your team through social media, allowing customers to chat with employees online as openness goes a long way in social media. A great tip is to utilise Twitter for this, as you can offer a Q&A, feedback hashtags and you are showing that your brand has nothing to hide.
13/ Keep an eye on the competition, what are you up against when it comes to your competitors social media game? Monitor their posts and follow their channels as you can then determine how to gain a competitive advantage.
14/ Mix up the content as much as possible, this includes using a variety of photo layouts, videos, gifs, quotes and live posts. Definitely think quality over quantity though, as there is so much content available therefore you need to STAND OUT from the crowd. A great tip is to take people behind the scenes of your business and show them how you operate and why your brand is so unique. You can do this through a myriad of content options, such as interviews, Q&A panels, ask an expert, ask me anything sessions etc.
15/ Show appreciation, as social media gives you the perfect opportunity to connect in a meaningful way. Thank people that follow and support you by giving recognition to their posts and tweets; like, follow and share their messages. This is your way to say thank you. Showing appreciation goes a long way in brand loyalty and shows once again another way that sets you apart from your competitors.
There are many other fabulous ways to increase engagement, however these are the top 15 tips and tricks to increase engagement on your social media channels from the team @ air events global. To read more blogs, please visit us at www.aireventsglobal.com