There are so many benefits of blogging and if you are asking yourself whether you should be blogging frequently for your business, than the answer is YES! Below are the top 6 benefits of blogging for your business from the team @ air events global.
1/ Boost Search Engine Optimisation
Search engines LOVE fresh content and by blogging consistently you will give Google and other search engines new content to index and this gives you the opportunity to plug those important SEO keywords to increase your visibility on search engine results pages (SERPS).
2/ Creating opportunities for sharing
Every time that you post a new blog this is an excellent opportunity to share your blog with others, by sharing on Facebook, Instagram, Twitter, LinkedIn, through your newsletter etc. It also adds to your credibility, as your target audience will start looking to your expert advice the more you blog.
3/ Expert Status
The art of publishing online via blogging will soon have you described as an expert. Through passion, purpose and focus you will create an expert status about your business. It is important to blog frequently and consistently if you are looking to be known as an expert in your field.
4/ Educate your target audience and potential customers
Essentially, a blog is a publishing platform for your business and gives you the opportunity to speak directly to your target audience and potential customers and most importantly, educate them about what your business does. It is important to educate, as opposed to just “sell” as they are reading your blog to find out more about a certain topic, not just to hear about you selling your product or service.
5/ Re-purpose your content
Blogging gives you a great opportunity to re-purpose content from and this can be done through converting the blog information to other formats such as Infographics, videos, podcast, Slideshare etc. Therefore once you have created your blog, you are in a position to share the blogs in other formats and throughout different social channels.
6/ Humanizes your Brand
This is an important benefit when it comes to giving your brand a voice and a great opportunity to add a personal element to your work. You can show the personality behind your business and a great way to do this is to interview team members and allow your customers an insight to what your business does. It humanizes your brand in a way that you can build trust and allows for valuable connections to be made.
Blogging is such an important tool in business and we would love to help you write your business blogs. At air events global we have incredibly talented writers that can work from your creative brief of a title and key SEO words. Your time is so valuable so let us take some tasks off your hands today. Visit us today @ www.aireventsglobal.com.